Global sportswear brand Adidas has confirmed a data breach. The breach involved consumer information accessed through a third-party customer service provider, though the company clarified that no passwords or payment card details were compromised in the incident.
In a statement released, the German multinational revealed that an unauthorized external party had accessed customer contact details stored with an external service vendor. The breach affects consumers who previously reached out to Adidas' customer service team.
“We immediately took steps to contain the incident and launched a comprehensive investigation, collaborating with leading information security experts,” the company said.
Adidas is now in the process of notifying individuals whose data may have been exposed. The company restated in its commitment to safeguarding consumer privacy and maintaining robust security measures.
The compromised data is understood to include personal contact information, though Adidas did not disclose the number of affected customers.
The 2025 Thales Data Threat Report reveals a growing anxiety among businesses worldwide, particularly in India, about the risks posed by Generative AI (GenAI) systems. According to the survey, conducted by S&P Global’s 451 Research unit, 70% of Indian organisations cited GenAI’s rapid deployment as their top security concern—ahead of data breaches, malware, or insider threats.
The report collected insights from over 3,100 IT and security professionals across 20 countries and 15 industries. While GenAI promises transformative productivity and automation gains, it relies heavily on vast amounts of sensitive data for training and inference—raising red flags about data governance, model integrity, and content misuse.
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