Spotify empowers advertisers with new Ad tools and GenAI features

Spotify has announced new advertising initiatives to make it easier for advertisers to buy, create and measure results on their ad platform. The streaming platform is also offering GenAI tools to advertisers under a plan called Spotify GenAI Ads. The tools will be able to generate ad scripts and voiceovers at zero additional costs and with additional support from the platform’s in-house creative teams.

Spotify GenAI features

The company is also enhancing its Spotify Ad Exchange (SAX), which will now offer real-time auction access to engaged, logged-in users — along with expanded targeting and measurement capabilities. The upgraded SAX platform can now be accessed through major demand-side platforms (DSPs), including The Trade Desk, Google Display & Video 360, Magnite, and Yahoo DSP.

This next phase of Spotify Advertising signals the streaming giant’s growing commitment to innovating at the intersection of culture, tech and creativity. With SAX, advertisers can now access Spotify’s full suite of audio, video and display formats across music and soon, podcasts through platforms like Google DV360, Magnite and The Trade Desk, across major global markets including the US, India, Europe and others.

Spotify ad platform update

Additionally, Spotify introduced new features within its Spotify Ads Manager, allowing advertisers in the U.S. and Canada to build and manage more personalized campaigns. With advanced targeting and performance insights, the platform enables brands to tailor ads to different audience segments with greater precision.

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