Spotify hits 1 million user base in India in Just one Week

Swedish music streaming platform Spotify, which made its presence in India just last week, has gained over one million users, the company sources said. With Spotify is offering more than four crore songs and 300 crore playlists for its subscribers in the country with all-new features, including for regional music.

"One week since its launch, Spotify now has more than one million Indian users, across both its Free and Premium tiers. The reason of strong popularity is due to strong AI power used in Spotify any very much customised. Spotify is available on over 500 products across 200 hardware brands globally.

With this fast growth brings a strong competition to the existing music streaming services into a strong competition environment including Gaana, Saavn, Reliances’s Jiosaavn, Apple Music, Amazon Music and Google Play Music . Spotify is offering more than four crore songs and 300 crore playlists for music fans in the country.

Globally, Spotify is available across 79 markets and has 207 million active users and 96 million of these users are Spotify Premium subscribers. The platform adds approximately 30,000 new tracks each day.

The Spotify app -- now available on mobile, desktop and tablet -- is free to download and users need to spend Rs 119 a month to upgrade to Spotify Premium. Another USP is like, spotify's music recommendation engine can be tuned to Hindi, Punjabi, Tamil and Telugu.

For the first time on Spotify Free, smartphone users in India can play every song on demand. However, the online music streaming market in India is expected to cross $273 million by March 2020, according to Deloitte.

Prior to its launch, it had briefly hit a hurdle when the music label, Warner Music, filed for an injunction in the Bombay High Court earlier this week over licensing rights. On February 26, The Bombay High Court directed Spotify to deposit Rs. 6.5 crore after the infringement suit.