The rising awareness of consumers for security and safety has pushed the Indian surveillance market towards growth. New technologies like IP and opportunities lying in video analytics and detection with digital video have further augmented the market in India.
“The surveillance market is getting more organized and is poised for higher growth. This market is growing exponentially because of increased awareness among the consumers about security and safety. The older analog systems are also getting upgraded with newer technologies like IP. There are a lot of opportunities in this market. There are endless possibilities in the video analytics and detection with digital video. Cameras and DVRs are now high definition. The high- definition videos take a lot of storage space and bandwidth. To combat this problem, Zebronics has introduced the H.265 compression solutions. This technology reduces the bit rate almost by 50% while maintaining the video quality. The market is moving towards security solutions from boxed products,” commented Rajesh Doshi, Director, Zebronics India.
Though lack of infrastructure is hindering the growth of digital surveillance in India, but it is believed that the Smart City initiative will be able to solve the issue. It will act as a catalyst to take the digital surveillance technology to the greatest extent. “One of the biggest hurdles for digital surveillance solutions in India is the poor infrastructure, poor network connectivity and bandwidth. The Smart City initiative will take care of these problems. It will push the digital surveillance technology ahead. Security and surveillance is an important part of the smart cities. A lot of investment would be done in security and surveillance of smart cities, this will definitely give boost to the surveillance sector in India,” added Doshi.
Challenges The major obstruction in the path of development in India is infrastructure. With projects like Digital India and Smart City, people are optimistic to see improvements in the surveillance segment. Apart from infrastructure, diverse geography is also a challenge in this segment.
“As I mentioned earlier, infrastructure is a big roadblock in a developing nation like India, especially for newer digital surveillance solutions. We hope to see a lot of improvements in this area with Digital India and Smart City initiatives getting a shot in the arm. Geographic diversity is another challenge in the surveillance segment, be it installation or service of the products. Surveillance products are still seen as luxury than necessity, although the government’s new initiatives for surveillance and security are helping in changing that perception. Market penetration for these products is poor, specifically in tier-3 and tier-4 cities,” reiterated Doshi.
Opportunity with Zebronics Zebronics offers its partners a wide array of products to present to its customers and fulfil their needs. The company also offers a good margin to justify the efforts of its partners. Besides this, Zebronics offers value for money without compromising with the quality of the product. It also aims to reach every household paving the way for opportunity for its partners.
“It is a huge opportunity for the channel to connect and grow with Zebronics in the surveillance segment. We have a complete basket of products to fulfil all the needs of channel partners. Very importantly, in a short period of time we have a vast range of surveillance products. An extensive range of cameras, DVR, NVR, Mini NVR, Door phones, power supply, UPS, etc,” said Doshi.
Continuing on the same, he added, “We make sure to give decent margins to the partners for the efforts they put in. We encourage our existing channel partners to expand to the surveillance segment as well. With the Zebronics channel partners always having a growing potential, it works well for us too. Above all, Zebronics is a value-for-money brand without any compromise in quality. We offer products in the market at prices which are unheard of, yet with our strict quality control we make sure that customers have a delightful experience of owning our products. With our aim of making Zebronics surveillance reach every home at a very affordable cost, there are a lot of opportunities awaiting our partners.”
Growth Areas Customers understand the importance of surveillance and the benefits of security technology. It is also expected that Digital India, Smart City initiatives coupled with government investment in these segments and real-estate business will further enhance the surveillance market in India.
“The surveillance segment is poised for higher growth. Having mentioned earlier, the Digital India and Smart City initiatives will take the infrastructure to the next level. The Government is also going to make fresh investments in this segment which will further boost the surveillance. Consumers, today, are understanding the benefits of surveillance and how technology can make them and their loved ones’ life safer. The real estate segment will also contribute to the growth of this segment,” concluded Doshi.
