Red Hat has announced results of the “Business Transformation and the CIO Role” survey.It is no surprise that businesses are being transformed by new technologies, especially those that bring more intelligence and mobility to their operations and products. Some companies – known as “Innovation Accelerators”– are driving this transformation by pursuing IT-enabled business innovation as a core strategy throughout their organization, according to the survey.
The survey of 420 global business leaders, commissioned by Red Hat through Harvard Business Review Analytic Services, has found that these Innovation Accelerators (32 per cent of survey respondents) are anticipating significant change over the next three years, particularly in how they engage with and learn about customers, as well as in their business models, products and services, and end-user processes.
“It is clear from the survey results that every organization should strive to become an Innovation Accelerator,” said Lee Congdon, CIO, Red Hat. “These companies have moved from a ‘keep the lights on’ strategy to one where they are driving strategic initiatives like customer experience and service innovation. It is clear to me that the role of the CIO is changing as a result too, now playing an essential role in IT-driven business innovation.”
The way organizations engage with and understand their customers leads the list of areas that will be changed the most by IT-enabled innovation, with 55 per cent of all survey respondents saying it will be changed significantly and 20 per cent saying it will be completely transformed (rating it a 10 on a scale of 1-10). The respondents also believe that IT-enabled innovation will change the way employees do their work (48 per cent say it will be significantly changed; 15 per cent say it will be completely transformed); the company’s products/services (46 per cent say it will be significantly changed; 11 per cent project it will be completely transformed); and business models (42 per cent expect it will be significantly changed; 13 per cent say it will be completely transformed).
For Innovation Accelerators, the numbers are significantly higher: 70 per cent say their approach to customer engagement and insight will be significantly changed, and 33 per cent indicate it will be completely transformed.
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