To help enterprises rapidly implement and realize the benefits of Big Data predictive analytics by combining the company’s platform and solutions along with industry-specific expertise, Symphony Teleca has announced the launch of a new brand – Symphony Analytics. This is designed to help companies to make better business decisions.
In retail, Symphony Analytics is enabling real-time data analytics with solutions that allow marketers and advertisers to conduct dynamic mobile marketing campaigns using NFC tags activated by consumers’ own mobile phones, so that consumer brands and retailers can directly engage with them and drive a new level of brand loyalty and trust.
By designing multi-dimensional Big Data algorithms, Symphony Analytics facilitates real-time analysis of data captured by web crawlers, classification and attribution, keyword scoring, SEO and search engine marketing.
Sanjay Dhawan, President & CEO, Symphony Teleca, stated, We have formed Symphony Analytics to meet the growing market demand for new operationalized solutions that enable real-time and predictive analytics, which are integrated directly into a company’s business processes. While there are other companies that deliver predictive analytics solutions, there is a clear need for experts in markets, such as banking, financial services, retail and healthcare, who clearly understand their specific needs and who come equipped with the technology platforms and solutions to rapidly implement them. As a dedicated brand, Symphony Analytics will be able to fill this critical market need.
Symphony Analytics is led by Dr Venkat Rajan, Senior Vice-President & General Manager of Symphony. The group is headquartered in Dallas, Texas and consists of 1,000-plus people around the world.
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