Tata Photon, in partnership with Collejing - from the House of Sunburn, has started Spin Master DJ Hunt for searching young music talent. Tata Photon has powered Sunburn-Collejing to enter a familiar playing field - colleges.
Tata Photon Spin Master contest titled “Make some noise – Open up’’ allows college-going DJs to win a chance for opening Collejing gig. Entry into the contest is via an interactive app, accessible from the property’s web site and road shows across 200 colleges and 10 cities. This app will allow participants to create their own mix of the tracks using the DJ tools provided in it and after the submission of the remixed track, it would become a part of the Tata Photon Spin Master hunt leader board. The top five finalists will then compete with each other to make it to the opening act of the Sunburn-Collejing gig across ten cities.
Ritesh Ghosal, Head – Brand Marketing, Tata Teleservices, said, “The best way to engage the young is to have a two-way conversation rather than just advertising the brand. What could be a better platform than Collejing, which brings us to identify young DJs who get a chance to open EDM gigs on the Sunburn-Collejing platform. The youth want freedom to open up and create a tribe unique to its needs. Spin Master is one such tribe that we want to fuel. Partnering with Collejing – from the house of Sunburn – helps us reach out to the youth, beyond a one-way communication route.’’
The top five finalists will then compete with each other to make it to the opening act of the Sunburn-Collejing gig across ten cities.
