Tata Sky has launched its popular application Everywhere TV for Android users. The application, giving Tata Sky subscribers access to view their favourite TV shows on their mobile phones was launched in October 2013 on the iOS platform.
Available to Tata Sky subscribers, this service could be availed by downloading Tata Sky’s Mobile app from the Apple and Android stores. The Mobile app supports a host of free features, while to avail Everywhere TV service, the subscriber will have to pay Rs.60 pm.
Vikram Mehra, Chief Commercial Officer, Tata Sky, said, “The demand for Everywhere TV has been spectacular since its launch. People are spending a lot of time outside homes and are today experimenting with options to consume videos using different screens. Everywhere TV is the solution to have easy access to all their favourite television shows on their mobile handsets, anywhere and everywhere.”
The number of downloads for Tata Sky’s Mobile app for Everywhere TV saw staggering heights with over 1 lakh subscribers within two weeks of its launch. Today, it stands at close-to 5 lakh downloads already. It was rated as the No. 1 app on the Apple store in November 2013. The highest number of downloads have been recorded of close-to 10,000 in a day.
Everywhere TV revolutionized the Pay-TV industry with its offerings on mobile handsets. Tata Sky is currently working on making Everywhere TV available on Android Tablets.
