Tata Sky has launched its gaming service- Actve Games in association with Hungama Game Studio, a part of Hungama Digital Media. The Tata Sky customers can now avail gaming facilities on their television sets.
Vikram Mehra, Chief Marketing Officer, Tata Sky Ltd. said, "The key hallmark of Tata Sky has been the bouquet of interactive services being offered to our subscribers with education being a key focus area. These services are no longer just value-added services; they are fast becoming the core business, which is why Tata Sky continues to innovate and build on its core offering of interactivity. With DTH gaining a very strong foothold into the India pay-TV market, Gaming could be the next big step after education."
The games created by Hungama Digital Media include sports, action, adventure, arcade, cards, racing and other such genres. The games cater to people of all ages and the catalogue is updated on a regular basis.
One of the games is conceptualized and developed by Hungama Game Studio and Yuvraj Singh, player, Indian Cricket Team. Yuvraj Singh said, "I am thrilled and excited to have a game designed around me and the real life situations around my cricketing career."
The service aims at providing a total of over 50 different games which will be available throughout the year on Tata Sky Actve Platform, with at least 6 of them daily.
