After Techzone’s alliance with Aircel for Re1 video store four months back, both the companies have launched Aircel’s Re1 store. Powered by Techzone as their technology and platform partner, Aircel has enhanced its offerings for their users by opening the exciting Re1 store that includes downloading Videos, Full Tracks, Images and Games just for Re 1. Consumers can access this latest value added service on mobile via WAP or GPRS/2G/3G and download the same on mobile handset at just Re1/- per content. The social media-savvy youth can also share their content preference on Facebook and Twitter along with referring the same to their friends.
The content at store for Re1 covers over 12 languages. This new VAS would let the consumers download the videos across 8 genres from a vast collection of 10,000+ videos.
Naveen Bhandari, MD, Techzone, said, Increased usage of smartphones and internet penetration in the Tier-II and Tier-III cities, has led the VAS industry to grow by leaps and bounds, resulting us to provide innovative services to the customers. The VAS market, though currently facing turbulence for a short term, is likely to see an upward surge and grow by 15–20% by the end of 2013. This growth is majorly due to cheaper handsets and growing digital space and we are expecting positive response for our services.
This service is aimed at introducing more Aircel customers to the mobile internet experience. The charges for browsing the portal is as per the data plans opted by the users.
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