On Stop Cyberbullying Day 2017, Telenor Group is launching its global “Be a Cyberhero” digital and social media campaign to support Telenor’s 2020 goal to educate four million children in online safety practices across its 13 international markets.
The company hopes to build on this engagement, débuting the custom-made “Be a Cyberhero” profile picture filter for social media, cyberbullying tips, graphics and multimedia, as well as other awareness-building activities on the Telenor Group Facebook page. The company’s more than 30,000 global employees are also playing a role, and will join the online movement by changing their profile pictures to share positive messages against cyberbullying.
With the launch of its programme – WebWise, Telenor India has focussed on children’s cyber safety and security in India. With this program, Telenor India has been conducting workshops for school children, teachers and parents. In the last couple of years, Telenor India has educated more than 55,000 students and teachers on safe internet practices by conducting more than 210 workshops in 110 schools in 13 cities. These workshops are conducted by the WebWise ambassadors where they run an interactive session on internet safety. Telenor India will continue their efforts in building relevant awareness amongst school students and ensure their safety in the online world.
“This initiative is aimed at educating netizens about cyberbullying and practical ways of addressing it,” says Zainab Hussain Siddiqui, Director, Social Responsibility, Telenor Group. “It supports our wider commitment to support SDG#10 Reduced Inequalities through several interventions by 2020. In online safety, we have pledged to train four million children so they are empowered to engage confidently and responsibly on the internet. Be a Cyber Hero campaign also supports our multiple on-ground initiatives now reaching scores of children, parents and schools across our markets.”
“Cyberbullying deserves our attention. We invite everyone to show support to the affected by changing their profile pictures and spreading the message that the online world is still real. Let’s encourage each other to act responsibly when texting, messaging and using social media,” says Zainab Hussain Siddiqui, Director, Social Responsibility, Telenor Group.
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