Teradata Corporation and ESRI have announced their new relationship to enable customers integrate business and geospatial data in a single database, perform advanced analytics and deliver geospatial intelligence to business users to improve decision-making.
"The unique combination of geospatial power from ESRI and the marketing-leading Teradata database engine offers customers a new, advanced ability to solve business problems," said Randy Lea, vice president, Teradata product and service marketing. "The new partnership makes it possible for customers to gain a business advantage by maximizing how they leverage geospatial and business information."
Working with ESRI, companies can add "drive-time" and "lifestyle" customer segmentsto the analysis. This resulting geospatial intelligence can then be used to support targeted marketing campaigns directed at profitable customers.
Teradata supports various geospatial types of data like points on a map, lines, and polygons. It can perform over 60 geospatial analytic functions within its scaleable, high performance database. It is enhanced by the ESRI industry-leading spatial data creation, visualization, advanced analytics, and spatial collaboration tools to provide Teradata customers with unprecedented capabilities to exploit the spatial data within their data warehouse.
