THE FUTURE CMO WILL BRIDGE TECHNOLOGY, TRENDS, MARKET DYNAMICS AND ORGANIZATIONAL GROWTH

RAJESH GOENKA
CEO, Rashi Peripherals

“At Rashi Peripherals, our marketing function has evolved significantly from being a value-added distributor to becoming a strategic business enabler. Traditional marketing was often about promoting products and services, but today's marketing leadership at RP Tech involves comprehensive business strategy formulation, market expansion planning, and channel ecosystem development.

Our strategic leadership role now encompasses several critical areas - First, we drive our expansion into Tier 3 and Tier 4 markets, which requires deep market understanding and localized strategies. Second, we play a pivotal role in market development for our brands. Our marketing intelligence helps identify emerging technology trends— whether it's AI-powered computing, embedded solutions, or surveillance products—that align with market demand and our distribution capabilities. Third, our marketing function now leads digital transformation initiatives across the organization.

Role of Marketing in Digital Transformation

Marketing is in the DNA of Rashi Peripherals. It is one of the most important aspects of our business and has been instrumental in our engagement with various stakeholders like channel partners, brands, employees, investors and so on. We leverage both traditional and modern marketing tools to amplify our message and reach out to potential customers. Our marketing function serves as the catalyst for digital transformation across multiple dimensions of our business.

The Evolving Role of a CMO

The future CMO in the ICT distribution industry will be a strategic business architect who bridges technology trends, market dynamics, and organizational growth. At Rashi Peripherals, we envision the CMO role evolving into three core dimensions - as a Strategic Market Intelligence Leader; Ecosystem Partnership Orchestrator and Digital Transformation Catalyst.”