THE FUTURE CMO WILL CHAMPION THE CUSTOMER'S VOICE TO ENSURE A CUSTOMER-CENTRIC DECISION

RIMI DAS
Head of Marketing, India Region, Pure Storage

“My role as a marketer has shifted from a promotional function to a core strategic business function integrating into all aspects of business decisions and customer engagement, driven by a deep understanding of customer needs and market trends, and not to forget innovative thinking to drive growth rather than just managing campaigns. A marketer should understand that strategic leadership in marketing now encompasses guiding the company's overall direction, aligning with business goals, and influencing executive decisions. They are responsible for ensuring that every marketing activity, whether it be a campaign or any customer outreach, directly supports the company’s big-picture goals, its mission, what it stands for and the vision of what the company aims to become.

Marketing Role in Digital Transformation efforts

Marketing plays a crucial role in digital transformation. It leverages data, technology and new channels to improve customer engagement, personalize experiences and drive business growth. It acts as a bridge between the business and the customer, using digital tools to understand customer behavior, refine strategies, and ultimately achieve business objectives.

The Changing Role of the CMO

CMOs will be integral to overall business strategy, aligning marketing initiatives with corporate vision and mission to drive growth. They will champion the customer's voice and needs throughout the organization, ensuring decisions are customer-centric. They won’t just focus on advertising or brand campaigns but will play a central role in shaping the company's direction and success. Their work will influence how the company grows, competes, and operates.