The phenomenon of digitization will soon reach an inflection point as the effects of an increasingly digitized world are now reaching into every corner of our lives. Today, smartphones have a much more dominant presence and have become an omnipresent tool to make calls, share messages, and connect on social media networks.
Talking about trends, sharing content wirelessly will soon become mainstream thanks to the emergence of innovative wireless storage devices like SanDisk Connect Wireless Stick which enables consumers to access content wirelessly across OS anytime anywhere. In the coming years, we will see massive change in the way users consume content with wireless data transfer between multiple devices becoming much more convenient.
SanDisk, a Western Digital Brand is a leading brand in consumer flash storage market and offers the best in class storage devices to the consumers. We are constantly evolving and adapting with the changing consumer demands and our endeavour has always been to provide the best product experience to our consumers. With the ongoing explosion of content, improving connectivity and increasing mobility, we are confident that SanDisk brand will play an important role in solving the storage needs of the India consumer.
Like any other technology company, we keep exploring opportunities here and our constant endeavour has been to scale up investments in research development and design development. Our India R&D centre is involved in key engineering functions such as ASIC and memory design, firmware and software development and has over 20 patents to its credit. The 600 plus engineers working at the centre have played a significant role in developing key products like the 200 GB & 128GB SanDisk Ultra microSD cards, SanDisk Connect Wireless Stick, SanDisk Connect app and SanDisk Memory Zone app. Bangalore’s design center is part of Western Digital’s global ‘center of excellence’ and plays a key role in fuelling leadership in the flash industry.
The SanDisk product portfolio from Western Digital delivers superior performance and quality and we have been driving the future of storage solutions-increasing capacities and performance, enabling the creation of ground breaking products, and lowering costs to make them more accessible and affordable. This singular focus has made SanDisk a trusted brand for consumers in India.With more and more content being consumed on multiple handheld devices, we realised that majority of consumers are persistently dealing with storage issues. As a result this year, we launched a reinvented range of products under SanDisk Mobile Memory Solutions (MMS) category for India’s growing mobile-savvy generation.
The core strength of any company is to be able to create a competent team that aims at delivering company's common goal. 2015 - 16 has been a rewarding and a successful year for SanDisk and we are now a Western Digital brand.
