Transcend focusses on improving Service Network in India
Brief us about your operations in India?
In India, in Flash drive, Flash cards and Memory Module, Transcend is No. 1 in all the positions. Since Q4 last year, Transcend aggregate shipment from all product lines in India has reached 1 million pieces per month. Today, it is a well-established brand in the memory field.
What are the products and services that you offer in India?
In the memory devices field, we focus on each and every application. The products are flash drives, flash cards, memory modules, MP3, Digital Photo Frames, Portable HDDs, SSDs, Card Readers, etc.
What is your marketing and distribution structure in India?
Due to a variety of product lines, we have different distributors with their specific focus. Basically, we have three national distributors and several regional distributors region- wise.
What are your major plans for the AMJ quarter? How will you achieve the same?
In AMJ, the key plan is to launch our service network called Transcend Care. Basically, this is the service network that will service the Transcend users in 40+ locations across India. We believe this will further enhance Transcend service level in India and boost confidence level of end-users when they purchase consumer electronics devices such as MP3, portable HDD and Digital Photo Frame.
Simply speaking, this is a Transcend Brand Promise.
Do you have any new plans for the channel partners?
Besides the Transcend Care Service Network, we will launch CRM (Customer Relationship Management) programme. The idea is to have dealers easily register their location and Transcend products offering/availability, so that end-users will be able to find the nearest dealer in his premise location.
Given the recession, are you planning to redefine your strategy for channel partners to overcome these challenging times?
No, today the channel works perfectly and brought significant growth in India. However, we will strengthen the telecom channel via our national distributor Bharti Teletech who has several hundreds of sub-distributors in all India.
How are you going to tap the Indian market in 2009?
Firstly, we will launch Transcend Care in May/June. Secondly, in 2009, we will have more complete product offerings all the way from entry to high-end, such as external SSDs, 1.8” portable HDDs, overclocking memory modules, etc. Thirdly, we will work with Telecom operators in their exclusive outlets to enhance display and availability of Transcend products.
What is your market share?
Flash drives – 45%, flash cards – 35% and branded memory modules – 40%.
How important are tier II & III markets for you?
As Transcend products are very popular, today tier-II and tier-III markets are also penetrated. It is very important as today the metros are highly competitive and are already fully covered. These new markets will act as new growth drivers for Transcend.
What are the growth opportunities for you?
Continuously new product lines, such as low-cost Digital Photo Frame, MP3, 8”~10” DPF, MP3 with card slot, 1.8” portable HDD, internal and external SSD, etc. Telecom channel will start to carry flash drive and portable HDD, Preload content flash drive or flash cards, Digital Camera channel for memory cards. LFR and modern trade for high- end flash drives and consumer electronics.