Trend Micro works with partners who commit to transitioning from Resellers to Strategic Advisors

HIMANSHU KUMAR GUPTA, 
SR DIRECTOR - GOVERNMENT BUSINESS & CHANNELS, INDIA & SAARC,
TREND MICRO

“Our success in India is linked to our partners; hence, we invest heavily in their success and, indirectly, our success as well. Over the past few years, we have shifted from a transactional to an ecosystem model where partners can develop into trusted advisors to their customers. A significant part of this shift is our enablement framework. Through the Trend Campus platform, partners get the capability to pick up role-based training and certifications, either in sales, presales, or services, thus gaining hands-on experience in areas like AI-powered threat intelligence, advanced detection, and automated risk response. Our Partner Competency Programme helps to certify a partner's maturity in high-growth areas like Managed Services and Incident Response. In addition, the engagement models have been streamlined, robust technical support has been introduced, and co-selling programs have been initiated.”