TTBS empowers SMEs as a trusted digital transformation partner

ADITYA KINRA
VICE PRESIDENT, TATA TELESERVICES

The digital landscape is evolving rapidly, with AI, automation, cloud computing, IoT, 5G, and cybersecurity shaping the future of business. Tata Tele Business Services (TTBS) is at the forefront of this transformation by simplifying digital adoption for SMEs and offering industry-specific smart solutions helping them build operational efficiency and enhance customer experience. With the rising need for agile and remote-ready workplaces, we have introduced innovations like Smartflo UCaaS, which brings together voice, video, and collaboration on the cloud, and expanded our security portfolio with Smart Internet and Secured Cloud Connect to deliver real-time threat detection and encrypted access. Our role has evolved from being a plain reseller to a long-term transformation partner. Rather than offering standalone products, we now provide bundled solutions that combine connectivity, security, and cloud enablement in a single package, reducing complexity and cost. Smart Internet integrates malware protection and application prioritization, while Smartflo UCaaS delivers unified communication and CRM-driven insights. With iManage and 24/7 managed services, we ensure SMEs have continuous support for digital adoption.

The SME segment does face challenges, from limited budgets and cybersecurity vulnerabilities to resistance to change, and a shortage of skilled professionals. To address this, we provide intuitive, secure, and easy-to-deploy solutions, supported by 24/7 managed services and consultative engagement. Looking ahead, we see tremendous opportunities in cloud adoption, AI-driven automation, cybersecurity, and last-mile connectivity, especially across tier-2 and tier-3 markets, where digital penetration is accelerating.