Uninor launches Its Global GSM Services pan-India

Uninor has launched its global GSM services in India. The launch will take place simultaneously in seven circles, including Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, UP East, UP West, Bihar and Jharkhand. In terms of GSM footprint in a single day, this is the largest Greenfield launch operation in the telecom history. This also happens to be the widest coverage any operator has ever launched in India.

“With launch in seven circles and roaming agreements in place for the rest, we have started our service in India on day one as a pan-Indian national operator – the first GSM service to have done so. This is a proud achievement of a committed and talented organisation. While our launch today is, indeed, a milestone in longer journey to become a significant operator in India, we are delighted to have made such a strong start,” said Stein-Erik Vellan, Managing Director, Unitech Wireless.

Uninor’s network is brand new with the most modern equipment and the very latest IT systems. On the launch day, Uninor will be retailed at over 210,000 points of sale through close to 1,000 exclusive distributors in the seven circles.

In terms of its schemes, Uninor is launching its service with two price plans, a base plan called talkmore@29p and a subscription plan called callmore@29p. Talkmore@29p offers customers local calls at 29 paise per minute and STD calls at 49 paise per minute, with a call set up fee of 39 paise. Callmore@29p offers local calls at 29 paise per minute and STD calls at 49 paise per minute, with a daily rental of Rs.2.00.

As a long-term player, Uninor’s proposition to the customer will go well beyond pricing. The quality of service, customer support, easier access to the service and an overall experience is believed to create not only a long-lasting impact but also a differentiation.