Vdopia, the leading online and mobile video monetization company, has launched VLIVE, a Dynamic Online Live Streaming Ad Insertion Technology Platform. VLIVE Platform is expected to change the way LIVE Video content is delivered and consumed on Internet. It will also enable media companies and TV channel owners to now leverage their live content online.
VLIVE is yet another innovation from Vdopia’s VDOLAB (its research lab focussed on Research in Online & Mobile Video Monetization). Earlier, Vdopia’s research lab had successfully launched Talk2me Ads & Dynamic Skin branding and product placement ad formats.
“VLIVE platform enables the video ads to be inserted in the Live Video Stream in the same way video ads are inserted on LIVE TV. The big change is that the ads are not static but are dynamic. VLIVE Platform also provides exact information to the advertisers on how many people actually watched the ad and from which location. VLIVE thus combines the power of TV Branding with measurability of the Internet. VLIVE technology makes use of new cloud computing paradigm and is scalable to handle sudden traffic loads on a real-time basis,” commented, Chhavi Upadhyay, Co-Founder, Chief Operating Officer of Vdopia.
Until now the traditional media companies have been using the LIVE TV stream with the same TV ads on the Internet and thus not been able to gain any additional revenue for their premium content. With VLIVE PLATFORM, content owners, media companies and online publishers can now replace those TV ads with different ads and thus unlock the revenue potential of their content.
