New analysis of a recent global survey conducted by Redshift Research on behalf of Polycom has found that HR executives who use video at work today say they will prefer video collaboration over email as their top method of business communication within three years. The majority of those respondents (56 per cent) indicated video would be their most preferred method of business communication, surpassing email (49 per cent) and voice conference calls (32 per cent).
Proving that the benefits of video for HR functions are well understood, the survey of business decision-makers in 12 countries revealed that almost all (98 per cent) of the HR executives participating in the survey believe video conferencing removes distance barriers and improves productivity between teams in different cities and countries.
The top three reasons identified by Aberdeen for this growth in adoption were to reduce travel costs, to shorten the time to hire and to reach geographically dispersed candidates.
“Not only does video help to improve the quality and depth of our talent pool and reduce recruitment and on boarding time, but it also helps to ensure retention of top talent by providing easy access to development programmes and the enablement of a flexible work environment for employees. While improvements in recruitment, training, retention and flexible work are measurable and visible, the intangible benefits of video collaboration are just as relevant.
Improving trust, increasing productivity, enhancing cross-cultural understanding and forming more effective teams are all areas where data can’t show the value – it must be experienced first-hand,” said Daniel Sonsino, Vice-President of Talent Management, Polycom.
Voice, video and content collaboration is impacting many facets of the HR function, including retention, engagement, and training. The ability to record live training sessions and playback later for people to view at times when it is more convenient for their work schedule allows for more cost-effective delivery of training content and efficient re-use of training content.
