ViewSonic attributes 50% of its success to its business partners in T1 and T2 categories

Srinath P V
IT Managing Hardware and Software solutions of the Consumer Channel, SME and Large Corporates - ViewSonic

ViewSonic is firmly committed to the “Pay for Performance” principle within the channel policy. Its fundamental approach involves providing incentives, which may extend beyond monetary rewards. As part of ViewSonic’s reward policy, it actively seeks to nurture new entrepreneurs.

The Partner Program is a cornerstone for the efficient operation of our business. Within the business ecosystem, channel partners are equal to the brand itself. Having experienced and dynamic business partners working alongside a brand is always preferred. A business partner's individual reputation, extensive reach, focus, infrastructure, and financial strength are critical factors in establishing a successful business. We attribute 50% of our success to our esteemed business partners, particularly in the T1 and T2 categories.  

Our finest-crafted partner program has achieved a remarkable 7%+ market share in the past 9 months. The brand has made substantial investments in establishing a seamless communication channel with its T1, T2 and T3 partners.  

This initiative aims for transparency between the brand and its channel partners, eliminating any ambiguity in the channel. In response to the evolving preferences of partners, who increasingly seek full transparency from brands, ViewSonic has been providing information, data programs, and settlement details and successfully addressing issues through various apps and websites for the past 1.5 years. We firmly believe that our dedicated investment in creating this robust communication channel has been pivotal in establishing ViewSonic as a leading display solution provider. 

ViewSonic is firmly committed to the “Pay for Performance” principle within the channel policy, where increased business leads to greater rewards. Its fundamental approach involves providing incentives, which may extend beyond monetary rewards. As part of ViewSonic’s reward policy, it actively seeks to nurture new entrepreneurs. We are considering sponsoring these young and talented entrepreneurs to attend premium management institutes.  

This tactical move not only encourages brand loyalty but also broadens their knowledge and experience, enabling them to successfully meet the demands of contemporary commercial competitiveness. 
We firmly believe that by capturing the hearts and minds of our partners, market share will naturally follow. This philosophy guides our continuous efforts. We extend our heartfelt gratitude to our 7000 partners across 9 cities whose dedication has propelled ViewSonic to become one of the top three brands in selected markets and segments.