Vodafone has introduced an exclusive postpaid product that comes with a bundle of benefits for the consumer – Vodafone RED.
The objective of the campaign is to establish Vodafone RED as a leadership postpaid product with a compelling value proposition.
While the product has a lot of features, the launch campaign will focus on the key benefits of Combo Plans, Pool & Share and Relationship Manager – and will talk of the benefits of each proposition.
