Vuclip has released its Global Video Insights Report for January 2012, which captures mobile trends for last month and looks back at some of the biggest searches of 2011.
After being the most searched celebrity on mobile videos in 2010, Katrina Kaif retained her title of being the most searched in India in 2011 too. In a revelation, Sonakshi Sinha emerged as a new find on mobile videos in 2011 to grab the second spot. Jacqueline Fernandes, Kareena Kapoor and Aishwarya Rai were the other celebrities that made it to the top 10 most searched in 2011. Among other gainers, Deepika Padukone climbed to the #5 spot in 2011 as against ranking #7 in 2010. Outside India, Deepika ruled mobile video searches in Singapore, emerging as December's most searched celebrity on mobiles, ahead of Justin Bieber, Lindsay Lohan, Lady Gaga, Christina Aguilera and Jennifer Lopez.
Salman Hussain, VP, Business Development & MD, India & Middle East, Vuclip said, "In 2011, we saw major trend shifts emerging in mobile video consumption. Cricket, of course, is India's other passion besides Bollywood, but we also noticed impressive demand for regional videos such as Telugu movie clips of Shri Ram Rajyam featuring Nayantara. Bhojpuri movie songs and Bhojpuri devotional music clips also\registered good video views on mobile in India, led by videos of Devi Maa."
As many as five different versions of the Kolaveri Di song made it among the top 10 mobile videos in India in December, three of which were mobile videos relating to Sonu Niigaam's son, Nevaan, at #1, #8, and #10 positions in the Top 10 India Videos category. The other two versions included female versions of Why This Kolaveri Di (#4) and a digitally remixed version by Dhanush (#7).
