David J Willrich, Director, DJW, has announced that the company has selected the multi-million dollar Allison Customer Experience (ACE) Center and Demonstration & Drive Track to install a multi-screen audiovisual spectacular that uses WATCHOUT multi-image display and presentation software to inform, engage and enthral VIP customers at ACE. As the presentation audio runs in the English language, Dataton PICKUP audio guides are integrated with WATCHOUT offering VIPs a selection of eleven additional foreign languages or for VIPs wearing hearing aids.
VIP customers entering into the experience are provided with a background on the history of Allison Transmission. After the presentation, VIP customers then test drive a number of trucks on various courses including road and off road which are fitted with Allison Transmissions.
We selected PICKUP audio guides to run in sync with WATCHOUT for visitors who don’t speak English. VIPs can select from another eleven languages or use the system if they wear hearing aids using the ‘T’ function,” said David Willrich.
Lars Sandlund, COO, Dataton, said, ACE is a terrific example of how our WATCHOUT and PICKUP technology can be integrated and deployed to engage and immerse audiences.
The pre-show film uses sophisticated post-production techniques to magically bring the company founder, James Allison, to life from a photograph of the 1909 Indianapolis Motor Speedway. He introduces visitors to the history of the company before they enter the main theatre show.
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