WD has introduced its new My Passport Studio portable drives featuring the super-fast FireWire 800 interface and a customizable e-label that is always visible, even when the drive is unplugged. Sporting a sleek and stylish design, the new high-performance My Passport Studio drives are formatted for Mac computers, compatible with Apple TimeMachine software and feature automatic and continuous backup with WD SmartWare software and 256-bit hardware-based encryption.
WD’s My Passport Studio drives are designed for creative professionals and Mac enthusiasts. Their production and use of many large files require the fast transfers from computer to My Passport Studio drives that FireWire 800 provides. Professionals such as photographers also benefit from the e-labelling system to effectively organize their work.
“Many of our customers store their content on multiple external drives, making it difficult to know what content is on each drive,” said Sushil Bandi, Country Manager – India, Western Digital. “The e-label smart display is an elegant and practical solution for organizing and keeping track of one’s digital life and work. WD SmartWare software makes it easy for users to protect their valuable content with automatic and continuous backup and encryption.”
The new My Passport Studio is fully compatible with Apple TimeMachine software for easy backup of the most important files. It also offers the option of the simple and intuitive WD SmartWare software, with automatic continuous backup and real-time visual interface. My Passport Studio drives also feature user-selected password protection combined with 256-bit hardware-based encryption, which scrambles files before they are stored.
