WD, the world’s leader in external storage solutions, has unveiled a revamped range of next-gen external hard drives with innovative features. The new range of stylishly designed products include My Passport Elite featuring an illuminated capacity gauge and drive lock indicator; My Book Elite featuring a customizable e-label which makes drives personal and My Book Studio featuring a customizable e-label and with FireWire 800 interface.Â
Speaking at the launch, Mr Sharad Srivastava, Sales Director, South Asia and India, Western Digital, said, “Since our launch of external hard drives in 2007, WD has constantly innovated to create next-generation and revolutionary external products that are targeted at the stylish and tech-savvy consumers. As portable hard drives grow in capacity, consumers are now able to store their entire digital lives on them. Keeping users’ content secure as well as stylish are two aspects that make My Passport Elite drives our most personal storage devices yet. Equipped with WD SmartWare software and hardware-based encryption, these drives keep consumers’ personal content safe in one place, while the sleek design and premium finishes infuse a sense of personal style.”
The new My Book Elite drives’ unique new e-label smart display and integrated WD SmartWare software give consumers an elegant and practical way to organize their content. Even when the My Book Elite drive is unplugged, consumers can easily see at-a-glance what is stored on their drive, how much capacity is available and whether the drive is locked.Â
My Book Studio drives, with FireWire 800 interface and customizable e-label offer an elegant, high-speed solution for creative professionals like photographers, to interact with, organize and securely archive their media.
