Why Google's Search Page Redesign Is the Death of SEO
While many have observed that Google is driving its monopoly over the search engine and android technology, is it really making sense to think of spending hard earned money to make Google profit by every minutes?
The history says, Google has developed its own technology, trained the professionals on how to use and optimise the technology, now after it observes it has reached to its tipping point, also Google knows the SEO driving companies are making good amount by paying less to Google. Now Google strengthens its policy on how Google will earn more from the pocket of the SEOs learned technology. Hence there is bitter relation among the master and student.
A report from the Entrepreneur says, I have been a digital marketer for more than 20 years, which seems like an eternity at this point. Google has always been a staple of any good digital marketing strategy, especially for search engine optimization (SEO), to attract free organic traffic based on the quality of the content on your page. But, when we recently started to see our SEO traffic start to decline, we asked our SEO consultant to investigate the root cause. He said it was due to a recent Google Search page redesign, moving the free organic links to the bottom of the search results page. Even more troubling was his answer on how to fix the situation.
"Start spending more money advertising with Google to get back up to the top of the page,” he said. That's a very strange thing for an SEO expert to say because his services aren't needed in that scenario. This means SEO as a strategy for ecommerce-driven companies is dying, and paid search marketing has become your primary way to gain an audience through the search engines, at least through industry-leading Google. Allow me to further explain.
Another expert says, there will be lots of changes to come in the coming days, for this the corporate world should come with a mandate, not to bother about the either Google or Alexa ranking for placing their advtg. This mind set could bring a strong change for the absolute organic growth, else what is happening like, pay the money to get the likes. More money get you more likes,once you will reduce the paying amount, your ranking will surely come down.