Ybrant Digital, the leading provider of digital marketing solutions, has announced its plans to introduce Location-Based Advertising (LBA) into its gamut of services. The company is also into a partnership with LiveVana Innovations and Lepton Software in launching a Location-Based Mobile Advertising Platform for Mobile Service Providers.
“Location-Based Advertising (LBA) is a new form of advertising using location-tracking technology in mobile networks to target consumers with location-specific advertising on their mobile devices. Along Ybrant’s growth, this is yet another breakthrough. This platform will enable a host of options for Mobile Service Providers and Advertisers; will also empower big and small brands to target the consumers in all segments effectively, using mobile medium and the location of mobile subscribers. With the estimation of mobile marketing in the Asia-Pacific region to see an accelerating growth of $7.7 billion (and more than $16 billion globally) by 2011, this partnership is our best opportunity to power Ybrant’s soon-to-come local-search initiative for India,” said Suresh Reddy, Chairman & CEO of Ybrant Digital.
The platform will enable a host of options for Mobile Service Providers and Advertisers including the ability to send advertisements and discount coupons to mobile subscribers, based on subscriber’s location. Simultaneously, LiveVana and Lepton Software are in advanced stages of discussions with various Mobile Service Providers in India for deploying this platform.
