YouTube has announced the launch of YouTube Partner Program in India, which will enable all original video content creators to become a content partner with YouTube and monetize their work on YouTube through advertising. The program is open to all Indian content creators who make original, high-quality videos on a regular basis and use YouTube to distribute their content online.
David Macdonald, Head of YouTube Content Operations, Asia Pacific, said "YouTube has been a great platform for Indian content as demonstrated by the successes of the Indian Premier League and our Bollywood studio partners. Today we are opening up that very same platform to all media companies and original video content creators in India to help them monetize their content on YouTube platform. There is a strong demand for Indian content on YouTube, and this program will help original video content creators in India to make money from their content. With our dedicated team in India and online support tutorials, anyone with a creative idea can use YouTube to build local and global audiences and turn those views into a regular revenue stream."
Hitendra Merchant, Founder &CEO, Yoboho New Media, said, "Every creator requires an audience, and the YouTube Partner program not only ensured that we had a huge number of viewers but also ensured that we get rewarded well over a period of time, which really took us by surprise. We are constantly trying our best to understand the YouTube Broadcast platform. The partner program inspired us to first understand and respect the medium, create relevant channels and videos, increase our production, supply more videos to the new as well as the old channels, create more employment to video creators and reward them. The YouTube Partner program over a period of time has helped us grow and move towards becoming a profitable organization."
