Top Notch Infotronix has announced its new independent business unit for the surveillance and security equipment business.
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Zebronics brand is now known for its widest lineup of products for computers, peripherals and consumer electronics with over 25 product categories and more than 350 unique SKUs. Just some months back, Zebronics had also set up a full-fledged R&D centre at Chennai to develop products that are hardy, resilient and suited to the Indian conditions.
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The company has had a CAGR of around 30% through the last three years, in spite the slowing down of desktop market. Zebronics now targets a 100% growth this year and a mega Rs.1,000-crore brand in the next two years.
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Rajesh Doshi, Founder & Director, said, “The surveillance equipment portfolio is the first of our major announcements that can be expected this year. We find that there is a huge vacuum at the affordable end of the market and lack of organized players who can back up with a good brand name, quality products, and full warranty support. Zebronics is already an established brand with 12,000 partners carrying our products into big cities and small towns alike. That will form the backbone of our new business unit.â€
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Zebronics expects that about 15% of its revenue will be generated from the surveillance business in the first year (2015-16) itself. The product portfolio announced by Zebronics includes 15 new products in the categories of cameras, DVRs and video door phones. There are 4 analog and 8 HDCVI cameras with IP camera to be announced soon. The DVR range consists of analog 4/8/16 channel and HDCVI 4/8/16channel. There are 3 video door phones from 4.3†screen to 7†screen with touch feature. The CCTV power supply has two variant indoor and outdoor. The surveillance business will operate as an independent business unit with its own sales force. A business head is already in place – Ashok Jha, an industry veteran of 10 years working as country head for leading surveillance organizations of India, has taken over as Business head for Surveillance Products at Zebronics.
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The products will be targeted at mainly at SMB retail and commercial establishments, and the home segment but are also suited for a variety of uses such as government, transportation, banking and finance.Security
Zebronics to foray into Surveillance and Security Market
Top Notch Infotronix has announced its new independent business unit for the surveillance and security equipment business.
Â
Zebronics brand is now known for its widest lineup of products for computers, peripherals and consumer electronics with over 25 product categories and more than 350 unique SKUs. Just some months back, Zebronics had also set up a full-fledged R&D centre at Chennai to develop products that are hardy, resilient and suited to the Indian conditions.
Â
The company has had a CAGR of around 30% through the last three years, in spite the slowing down of desktop market. Zebronics now targets a 100% growth this year and a mega Rs.1,000-crore brand in the next two years.
Â
Rajesh Doshi, Founder & Director, said, “The surveillance equipment portfolio is the first of our major announcements that can be expected this year. We find that there is a huge vacuum at the affordable end of the market and lack of organized players who can back up with a good brand name, quality products, and full warranty support. Zebronics is already an established brand with 12,000 partners carrying our products into big cities and small towns alike. That will form the backbone of our new business unit.â€
Â
Zebronics expects that about 15% of its revenue will be generated from the surveillance business in the first year (2015-16) itself. The product portfolio announced by Zebronics includes 15 new products in the categories of cameras, DVRs and video door phones. There are 4 analog and 8 HDCVI cameras with IP camera to be announced soon. The DVR range consists of analog 4/8/16 channel and HDCVI 4/8/16channel. There are 3 video door phones from 4.3†screen to 7†screen with touch feature. The CCTV power supply has two variant indoor and outdoor. The surveillance business will operate as an independent business unit with its own sales force. A business head is already in place – Ashok Jha, an industry veteran of 10 years working as country head for leading surveillance organizations of India, has taken over as Business head for Surveillance Products at Zebronics.
Â
The products will be targeted at mainly at SMB retail and commercial establishments, and the home segment but are also suited for a variety of uses such as government, transportation, banking and finance.
