
Instagram messaging has now been added by Zendesk for customer support offering.
The feature will allow businesses to provide customer service on Instagram from directly within Zendesk.
The Messenger API for Instagram offers support for businesses to efficiently manage customer service inquiries that come over Instagram messaging. With this API, companies can have rich, seamless conversations with customers who respond to stories, start DMs, and more.
Zendesk makes it even easier for businesses to get up and running on Instagram quickly by integrating this API directly into the Zendesk platform.
At launch, customers will be able to access these capabilities from right inside the agent workspace, and also be able to turn on Instagram for other software built with Zendesk.
“At Zendesk, we work to make it easy for brands to communicate with customers across any channel, and social media is quickly becoming the preference. All social messaging conversations can easily flow into one place inside Zendesk,” said Mike Gozzo, VP of Product, Zendesk. “With its tremendous popularity, Instagram is a key addition so businesses can serve customers who reach out on Instagram in a more timely, consistent and personal manner.”
“We are thrilled Zendesk is launching support for Instagram messaging. Businesses and people are messaging with each other more than ever, and Instagram is a critical platform to connect with customers and build relationships,” said Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger. “Messenger API support for Instagram means businesses and developers can now manage their customer communications on Instagram at scale.”
*This capability is currently available to a limited number of customers in early access, more details on broader availability to come in 2021.
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