Meta to Launch Hypernova AR Glasses Next Month at $800, Cheaper Than Expected

Meta is preparing to launch its first augmented reality (AR) smart glasses, codenamed Hypernova, as early as next month. According to Bloomberg’s Mark Gurman, the Meta Hypernova AR glasses will debut at a starting price of around $800, significantly lower than the initially expected $1,000–$1,400 range. This strategic price cut puts the upcoming wearable device in direct competition with premium smartphones, including Apple’s upcoming iPhone 17.

The Meta Hypernova smart glasses will feature a built-in display on the right lens for mini apps, real-time notifications, and alerts, making them more advanced than the company’s current Ray-Ban smart glasses priced between $200–$400. A key innovation is the neural wristband controller, designed to let users interact with apps and AR content seamlessly. This feature, previously seen in Meta’s Orion AR prototypes, could redefine hands-free wearable technology.

Industry experts suggest that Meta’s decision to lower the price reflects its long-term strategy to drive mass adoption of AR devices. By accepting thinner profit margins, Meta aims to position itself as a leader in the augmented reality, metaverse, and wearable tech markets, directly challenging Apple, Google, and other tech giants exploring mixed reality headsets.

The Meta Hypernova launch marks a major step toward fully immersive AR glasses technology, bridging the gap between experimental prototypes and consumer-ready devices. However, additional costs may apply for premium styling options or prescription lenses, making higher-end versions more expensive.

With growing interest in wearable AR devices, the Hypernova could spark a new wave of competition in the smart glasses market and push AR into mainstream use. If successful, these AR glasses may become the next big breakthrough after smartphones, changing how users interact with digital content in everyday life.