Threads tests new feature to share long-form text on the platform

Meta owned Threads is testing a new feature that makes it easy to share long-form text on the social network. The feature lets users attach a block of text to a post instead of creating a thread of several different posts when looking to share more in-depth thoughts and ideas. 

Threads allows users to create posts up to 500 characters in length, with the option to include links, photos, carousels, and videos up to five minutes long. Until now, Threads users have had to rely on workarounds such as screenshots from notes apps to share content that exceeds the character limit. With this feature, posts can now display a preview of long-form content inside a grey box, which can be expanded to read in full.

Threads competitor - X already offers a way for users to share long-form content on the platform with “Articles”, but it is accessible only to Premium subscribers. Threads’ version will however, be available to all users.

There are, however, some differences. Threads only supports text for now, while X allows users to add images and videos to long-form posts. Meta could expand capabilities later, as the feature is still in development. Support for text attachment is the newest addition to the list of new tools that includes DMs, diverse integration, custom feeds, AI enhancements, and more.