Ather Energy ropes in ex-Samsung executive Pranesh Urs as VP, Marketing

Ather Energy, the manufacturer of electric scooter, has strengthen its leadership team by appointing Pranesh Urs as Vice President, Marketing. He has over two decades of work experience handling marketing and digital media strategy for brands in the IT/consumer electronics space. Urs will be responsible for all brand and marketing initiatives, including brand, media, consumer insights, creative, and community.

Commenting on the appointment, Ravneet Singh Phokela, chief business officer, Ather Energy, said, "We are at an exciting phase of our journey, and I am delighted to welcome Pranesh to lead our marketing efforts into the next phase of growth. While we continue building on the solid brand foundation that we've set, Pranesh's fresh perspective and experience gained across multiple categories will be very valuable in bringing our brand vision to life.”

On his new role, Urs said,"I am delighted to join Ather during this exciting period of expansion and brand evolution. E2W is a growing sector in terms of consumer adoption, and opportunities are galore to delight our consumers. Along with the incredibly amazing colleagues at Ather, I look forward to taking the brand to greater heights while creating exciting experiences for our consumers."

Before joining Ather, he served Samsung India as Director of Marketing and he was leading marketing for the Smartphone division. He formerly led marketing for consumer laptops and desktops at HP Inc. He comes with an experience of working in the consumer electronics/IT industry. Brand management, digital strategy, direct marketing, digital marketing, social media marketing, integrated marketing, and e-Commerce are his areas of expertise.