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Mobile Phones Tablets & PCs Components Wearables Software

Mobile Phones

As per Canalys report, the India smartphone market has surpassed the US market and positioned itself in the second slot, just next to China. With over 40 million units shipped and 23% yearly growth in the third quarter of 2017

CY Q1 2017 alone has witnessed shipment of 27 million smartphone units with a 14.8 % growth, over the same period of 2016. This is despite demonetization and the newly-introduced GST tax reform that the Indian market witnessed in the last few quarters. Various economic factors were earlier believed to be negatively impacting the smartphone market, but vendors and retailers are deploying various tactics to ensure the smartphone market to grow more.

For the past few quarters, the Indian market has been completely dominated by some of the known Chinese brands like Huawei, Oppo, Vivo and Xioami that continued to strengthen their position in the market. On the contrary, home-grown vendors slumped to 13.5 per cent in the Q1 2017 from 40.5 per cent in Q1 2016.

Tablets & PCs

India has witnessed a steep growth in the tablet market in the third quarter of 2017, as reported by IDC. The report says that 1.1 million tablets has been shipped in India and the market records a 46% growth from previous quarter and 3% growth from the same period last year. The growth of the tablet market is triggered by the festive season and the recently launched tablet scheme by Gujarat government namely NAMO tablet scheme for the college students. Lenovo is leading the tablet market with 26% share followed by Acer and Samsung. 

Another segment that has witnessed growth after a long sluggish period is PCs (Personal Computer). IDC in its September quarter report mentioned that 3.03 million PCs, which includes laptops and desktops, were shipped between July and September, registering a strong quarter-on-quarter (q-o-q) growth of 72.3% and year-on-year (y-o-y) growth of 20.5%. The rise in PC sales were attributed to big commercial projects and 1.51 million units were shipped in the consumer market. 




Wearables are an upcoming segment in India and is slowly gaining momentum. The market is predicted to be growing in double digits. The IDC report also claims that 612,000 wearable devices were shipped in India in the first quarter of 2017 and smart bands accounted for almost 90% of these shipments. The market is witnessing the traction mainly from the entry-level segment. 


Indian businesses are fast adopting Digital business strategies which in is helping the software market to grow. The country's software revenue is set to reach $ 5.8 billion in 2017, a 12.8% increase from 2016. The Gartner report also mentions that infrastructure software spending in India is projected to surpass $ 3.4 billion in 2017, a 10.2 % increase from 2016 and enterprise application software spending is forecast to grow 16.8 per cent in 2017. 


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