The 19th edition of the Infotech Forum (IT Forum), which is going to be held on 27th August 2021, Friday at 1.00 PM over an e-event. It is a unique customer event in India for reaching out to the end customers including CIO/CTO/CISO.
This event creates a meaningful and collaborative platform by bringing key technology investment decision makers from across the country to understand how newer technologies are impacting business. As the global economy sets its path to recovery, growth and innovation are back on the agenda with new, unique needs. This event will showcase how technology companies are ready for the next wave of digital transformation.
Here's what you can expect:
Live Virtual Keynote and Press Q&A
Opportunities to Engage in 1:1 Interviews with media and key attendees
Recognising Eminent CIOs of India 2021-22
10th edition of the Brand Book to get unveiled
Most Trusted Companies and Brand of Excellence of the Year to get announced
Extempore Speech by CMO/CIO
Recognition of 'Brand Icons of the Year 2021' & 'Women Leadership in Technology Sales'
➤ Connecting with new customers and technology providers
➤ Creating value through process improvements by understanding the need to accelerate your growth.
➤ Understand the competitive dynamics of technology
➤ Create strategic opportunities that outpace competition technologies
➤ Understand the current market trend
India's leading technology publication house bringing its 10th edition of the BRAND BOOK on the technology Industry to reach out to the enterprise buyers. The Brand Book is going to be unveiled over a large customer event (Infotech Forum). The 19th edition of the Infotech Forum is going to witness 500 Technologists from across the country to join.
The Infotech Forum provides technology know-hows and implements news to those who evaluate, invest, and manage IT infrastructure of organizations.
Business and Social becomes personalised, starting from Spotify to Netflix and Amazon, we’re surrounded by extreme personalization every day.
This year the Brand Book focuses on how the marketers are strongly focusing on personalisation on their technology brands and leadership.
Marketers have been using the traditional four Ps in their marketing mix – 'product, price, promotion, and place'. But to succeed in today’s highly crowded and competitive market, they need to focus on one more P i.e. 'personalisation'.
Key Differentiators of this 10th edition
Personalisation can reduce customer acquisition cost, increase revenues, improve return on investment and has other benefits.
This year the Brand book will reach out to 10 key segments including IT/ITeS, Telecommunications, BFSI, Hospital/Hospitality, Government/Public Sector Undertakings, Automotive, Aerospace, Healthcare, manufacturing and media-entertainment Industry.
About the 10th Edition of Brand Book
The Tenth edition of the brand book will feature on how digital transformation is forcing companies to change their business models and adapt to the new market reality.
Digital transformation also tends to be wide in scope. The net global spending on digital transformation is expected to increase to more than $2 trillion by 2022. Eight in ten respondents say their recent change efforts involved either multiple functions or business units or the whole enterprise. Additionally, the adoption of technologies plays an important role across digital transformations.
The brand book is a research-driven coffee table book for the users of IT & Telecom products/ solutions that reaches to the elite customers who are looking forward for the alternate product and services to consider.
We can't deny the fact that there is a strong emotional connect between the brand and customer, which has resulted in the increase of sales volumes. Continuous branding & visibility is necessary to stay ahead of the competition.