According to the International Data Corporation (IDC) in 2013 the smartphone market surpassed 44 million units shipped, up from 16.2 million in 2012. This surge has been mainly powered by homegrown vendors which have shown a tremendous and consistent growth over the past four quarters of 2013.
The overall phone market stood at close-to 257 million units in CY 2013 - an 18% increase from 218 million units in CY2012.
 |
The India smartphone market grew by 181% year over year (YoY) in the fourth quarter of 2013 (4Q13). According to International Data Corporation's (IDC) APEJ Quarterly Mobile Phone Tracker, vendors shipped a total of 15.06 million smartphones in 4Q13 compared to 5.35 million units in the same period of 2012. 4Q13 grew by almost 18% Quarter-on-Quarter.
 |
The fourth quarter of 2013 witnessed a spike in the smartphone shipments by smaller homegrown vendors like LAVA, Intex which have shown tremendous growth in the past couple of quarters.
 |
"The growth in the smartphone market is being propelled by the launch of low-end, cost competitive devices by international and local vendors which are further narrowing the price gaps that exist between feature phones and smartphones," said Manasi Yadav, Senior Market Analyst, IDC India.
"The international vendors have understood the importance of creating a diverse portfolio of devices at varied price points and are striving to launch cost competitive devices that cater to every segment in the target audience”, said Kiran Kumar, Research Manager with IDC India. As per the report, top five smartphone vendor are Samsung, Micromax, Karbonn, Sony and Lava.
