The Mobile Marketing Association (MMA) has announced the second iteration of the Mobile Marketing Association Forum India (MMA Forum), which will bring together senior marketing executives from brands, mobile and digital agencies, operators, technology enablers and other stakeholders of the mobile marketing industry. This year’s event themed “Deconstructing Mobile” will focus on how marketers can harness the power of mobile to disrupt traditional approaches to marketing.
According to the first mobile ad spend report for India, released last year by the MMA in partnership with exchange4media, the estimated size of the spend was Rs.180 crore (US$33 million) in 2012, which is expected to increase by 40 per cent by the end of 2013. According to the report, industry leaders, including brands and agencies, indicated that mobile advertising was 10 per cent of the overall digital advertising spends in India.
The MMA believes that there are more than 12 crore (120 million) mobile internet users in India. Many advertisers are still to explore mobile as a channel, with overall digital spends in India at five to seven per cent of the overall advertising pie in India, pegged at Rs.27,000 crore to Rs.28,000 crore (US$5 billion to US$5.1 billion), according to industry estimates.
The delegates expected at the Forum will have the opportunity to understand best practices in mobile marketing, connect and learn from experts and peers in the industry, and hear first-hand future opportunities for marketing using the mobile media channel.
