As per a recent update, this year’s Mobile Marketing Association Forum India (MMAF) was held at the Leela Kempinski, Gurgaon, bringing together 200 delegates and speakers from across the country and the region, to make connections and discuss the future of mobile, in line with the event’s theme of “Deconstructing Mobile”.
Rohit Dadwal, MD, Mobile Marketing Association, Asia-Pacific, said, MMAF 2013 India has been a great success, providing a much-needed platform for the delegates and speakers to share their knowledge and insights into what mobile means for brands today. With mobile being the fastest-growing component of overall marketing spends, this is an exciting time for the mobile marketing industry.
The Forum kicked off with a full-day of workshops facilitated by industry experts and leaders, who shared their top tips and guidelines on implementing a sustainable mobile strategy and working with new technologies such as rich media and mobile video. The interactive workshops gave participants the opportunity to learn first-hand about mobile consumer engagement and mobile measurement through presentations and hands-on activities.
Two industry reports were also released at MMAF India 2013, including the second iteration of MMA’s Mobile Ad Spends India Report, powered by exchange4media, which showed that mobile ad spends in India recorded an unprecedented growth of 60 per cent to reach INR300 crore, and are predicted to grow over 43 per cent in 2014.
The event concluded with an awards ceremony for the prestigious second SMARTIES India 2013, recognising innovation, creativity and leadership in mobile marketing from across the country.
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