Apple’s AI-powered Siri set to make debut in 2026 after strategic pause

After taking a cautious approach to artificial intelligence spending, Apple is preparing a major Siri overhaul in 2026, aiming to close the gap with rivals and restore confidence among users and investors amid intensifying AI competition.

Artificial intelligence has become a defining force in the global technology industry, with companies rapidly embedding AI into products, platforms, and core operations. While rivals such as Meta and OpenAI have pushed aggressively, Apple has stood out for its measured pace. That restraint, however, may soon give way to a renewed push, with Apple expected to launch a significantly upgraded, AI-powered Siri in the spring of 2026.

Industry reports suggest the revamped Siri will be one of Apple’s most substantial AI upgrades in recent years, following delays that placed the company behind competitors in the AI race. While others have poured billions of dollars into building large-scale AI infrastructure and models, Apple has opted for tighter spending discipline, drawing criticism for moving too slowly in a rapidly evolving market.

Caution today, flexibility tomorrow

Apple’s conservative investment strategy has left it with an estimated $130 billion in cash reserves and investments, providing the company with significant financial flexibility. This war chest gives Apple the option to accelerate internal AI development, pursue targeted acquisitions, or form strategic partnerships as it ramps up its efforts.

Analysts note that while Apple may have lost some momentum in the AI narrative, its strong balance sheet allows it to respond quickly once its direction is set. The company is now widely expected to use this advantage to strengthen its AI capabilities ahead of major product cycles.

Siri at the centre of Apple’s AI strategy

The upcoming Siri overhaul is expected to introduce more natural, conversational interactions and the ability to handle complex, multi-step tasks—features that rival assistants have already begun offering. Reports also suggest Apple may integrate external AI models, including Google’s Gemini, to handle advanced queries.

Although Apple’s slower AI rollout has weighed on its market perception, 2026 could mark a turning point. By scaling its AI ambitions around Siri and leveraging its ecosystem strengths, Apple may yet reposition itself as a serious contender in the next phase of AI-driven innovation.