Apple brings enterprise tools under one roof with new ‘Apple Business’

Apple has launched an all-in-one enterprise platform, “Apple Business,” that combines its business and enterprise tools. The platform is designed to help companies manage devices, reach customers, and run day-to-day operations from a single interface. The most significant change for existing Apple business users is that the mobile device management feature, previously a paid subscription under Apple Business Essentials, is now included for free in more than 200 countries.

Previously, Apple had three major business tools. These three tools were Apple Business Manager for app deployment, Apple Business Essentials for small business device management, and Apple Business Connect for controlling brand presence across Maps and other services.

These platforms will be merged into a single platform, which the company calls “Apple Business.” The company notes that existing business data will be automatically migrated, providing users with a more unified and seamless experience.

Susan Prescott, Apple’s vice president of Enterprise and Education Marketing, said, “We’ve unified Apple’s strongest business offerings into one simple, secure platform, delivering key features for organisations in every stage and sector, including built-in device management, collaboration tools, and additional ways to reach new customers.”

Apple Business now also integrates email, calendar, and other directory services, allowing businesses to bring their custom domain name. The service includes scheduling tools like calendar delegation and a built-in company directory with personalised contact cards.