Channel strategy is a core pillar of Trend Micro’s enterprise growth

HIMANSHU KUMAR GUPTA
SR. DIRECTOR - GOVERNMENT BUSINESS & CHANNELS, INDIA & SAARC, TREND MICRO

“A strong partner program is central to Trend Micro’s business growth strategy, serving as both a market expansion engine and a customer success enabler. By aligning closely with our channel partners, we amplify our reach, deliver comprehensive cybersecurity solutions, and ensure customers are protected against rapidly evolving threats. These strategic collaborations create shared value, allowing partners to grow their businesses while enabling Trend Micro to maintain our leadership in the cybersecurity space. We see partners playing a pivotal role in helping customers navigate complex cybersecurity landscapes by aligning security strategies with broader digital goals. Amid ongoing digital transformation, the role of channel partners is evolving from traditional resellers to strategic advisors and solution consultants.

HELPING BUILD A LOCALISED APPROACH

Our channel partners play a critical role in expanding Trend Micro’s footprint in emerging markets and smaller cities by leveraging their deep-rooted presence, local expertise, and customer relationships. This localized approach not only accelerates market penetration but also ensures our solutions are accessible and relevant to businesses of all sizes, including small and Medium Enterprises (SMEs) that are increasingly vulnerable to cyber threats. Our partner ecosystem is founded on trust, joint innovation, and aligned goals. By harnessing partners’ local insights and technical strengths, we unlock new markets and deliver customized solutions that address complex and evolving cybersecurity challenges—such as securing hybrid cloud environments for financial institutions or enabling zero-trust architectures in government agencies.”