NetApp’s Success is closely linked to mutual Business Growth with Partners

Hitesh Joshi
Director - Channels and Alliance
India & SAARC
NetApp

Being a 100% partner-led company, NetApp partners are at the center of how the brand goes to the market. Its channel engagement model is built on the belief that success comes from shared growth, where NetApp empowers partners with the tools, training, and incentives they need to deliver differentiated value to customers.

At NetApp, we see our partners as an extension of our business, and strengthening the channel ecosystem in India continues to be a top priority. Over the past few months, we’ve rolled out initiatives to help partners capitalise on the growing demand for cloud, AI, and hybrid multicloud solutions.

We have expanded our Partner Sphere program to provide deeper training, enablement, and rewards, making it easier for partners to differentiate themselves and deliver greater value to customers. Our focus is on co-innovation — giving partners access to NetApp’s latest cloud-native, data management, and AI-ready infrastructure solutions, so they can help enterprises modernise faster.

We are also investing in regional partner support and co-marketing initiatives in India to build stronger go-to-market motions. By simplifying engagement models, increasing agility in deal support, and creating more opportunities for joint growth, we’re ensuring that our partners are well-equipped to address the evolving needs of Indian enterprises in today’s AI-driven, digital-first economy.

A 100% PARTNER-LED BUSINESS

At NetApp we focus on helping customers (both enterprises and SMEs) unlock the full potential of their data to stay competitive in today’s digital and AI-driven economy. Our solutions are built to simplify hybrid multicloud management, making it easier for organisations to run applications seamlessly across private and public clouds. This flexibility enables Indian businesses to innovate faster and respond to market shifts with agility.

Our goal ultimately is to give Indian customers the confidence that their data is secure, accessible, and driving measurable business outcomes, whether it’s improving customer experiences, accelerating time-to-market, or enabling smarter decision-making. And this is possible only with the help of the channel.

Being a 100% partner-led company, our partners are at the center of how we go to market. Our channel engagement model is built on the belief that success comes from shared growth, where we empower partners with the tools, training, and incentives they need to deliver differentiated value to customers.

Through the NetApp Partner Sphere program, we have simplified how partners engage with us by introducing a more flexible, outcome-driven framework. This allows partners to align with market opportunities across hybrid multicloud, AI, and data services while being rewarded for innovation and customer impact.

Our focus has always been on deepening partner enablement — with investments in certifications, co-marketing, and demand-generation initiatives that help partners expand their reach. We are also prioritising collaborative go-to-market motions, so partners can leverage NetApp’s technology leadership while bringing their own unique strengths to customers.

Our policy is clear - we aim to build a trusted, long-term ecosystem where partners have the confidence that NetApp will back them with the right capabilities, the right programs, and the right opportunities to grow alongside us.