Chennai-based software company Zoho is currently working on Zoho Pay, a new unified payment interface (UPI) app. This development matters because Zoho, a major SaaS provider and the brand behind the homegrown messaging app Arattai, is moving directly into the mobile consumer fintech space, a domain long dominated by PhonePe, Paytm, and Google Pay. The app, currently in closed testing, is bundled with the Arattai chat platform and aims to leverage Zoho's extensive SaaS ecosystem.
Zoho Pay sets itself apart with integration into Zoho’s proprietary chat app, Arattai, providing users a unique combination of communication and payments. The company has confirmed that it will also launch a standalone Zoho Pay app.
The company already has a payment-aggregator license and offers business payments through Zoho Business. However, the introduction of UPI with Zoho Pay could allow the company to expand to a mass user base.
Zoho’s entry into the Indian digital payment ecosystem comes at a time when the sector is expected to consolidate further, and leaders are being pushed to enhance their product offerings. By embedding payments within Arattai, Zoho is leveraging its existing user base and business credibility to target both business and consumer markets.
The launch timeline for Zoho Pay, however, remains unclear for now. Though it is likely that the Chennai-based firm is already planning for a wider release soon.
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