A CMO MUST WEAR MULTIPLE HATS - A STORYTELLER, TECHNOLOGIST, AND STRATEGIST

ABHIJEET MUKHERJEE
Head of Marketing at Crayon Software Experts India

“Traditional marketing was about getting visibility and creating demand. Today, the expectation is far deeper, marketing has to deliver business outcomes. My role at Crayon has shifted from being campaign-led to being insight- led. It is no longer just about brand presence; it’s about guiding where the business should invest its energy, how we position ourselves in a crowded digital ecosystem, and how we align with the evolving needs of enterprises. Marketing now sits at the core of decision-making, and that requires me to act less as a communicator and more as a strategist who connects customer signals with business priorities.

At Crayon, we use predictive models to identify what our customers might need even before they articulate it, and automation ensures that our engagement is timely and consistent. This means our teams are not just reacting to opportunities but shaping them. The real win is that AI takes away the noise and lets us focus on high-value interactions, whether that’s creating tailored thought leadership or strengthening partner collaboration.

The CMO of Tomorrow

The CMO of the future will be a growth architect. I see the role evolving beyond brand custodianship into owning customer experience end-to-end and directly influencing revenue models. I believe the most impactful CMOs will be the ones who can translate customer insight into innovation, help shape partner ecosystems, and ensure that marketing is not just about influence but about measurable business value. In many ways, the future CMO will be the voice of the customer inside the boardroom, ensuring that strategy always begins and ends with the customer."