Vinay Sinha, Head of Sales -Â India, Director -Â Commercial Business - AMD Asia Pacific-Japan (APJ) Mega Region
"Waves of digital transformation have taken the nation by a storm. Businesses as well as individuals are increasingly adopting modern technologies and tools to stay ahead of the curve. For more than 46 years, AMD has driven innovation in high-performance computing, graphics and visualization technologies - the building blocks for gaming, immersive platforms, and the datacenter. Our history is marked by the commitment to innovation that is truly useful to our customers. We will continue to walk steadily on the path, capitalizing on the transformation and making innovative and affordable technologies available.
But AMD is more than just a PC chip company. We are in the midst of a multi-year strategy that sharpens our focus on profitable growth by gaining profitable share across multiple markets. We currently dominate the console market with AMD chips in the Sony PlayStation 4, Xbox One and Nintendo Wii U. Microsoft has announced two new game consoles to its Xbox family (Xbox One S is available now, and Project Scorpio is set for holiday 2017), both featuring AMD’s high-performance semi-custom SoCs that support revolutionary new technologies like HDR, 4K, and VR to enable the next generation of immersive gaming experiences. And last week Sony announced that AMD SoCs will be used for the new PlayStation 4 and PlayStation 4 Pro consoles).
With virtual reality (VR) and augmented reality (AR), PC graphics performance is at a major inflection point, poised for explosive growth. We entered 2016 with our strongest multi-generational product roadmap in more than a decade, intended to re-establish AMD as a high-performance design leader. AMD’s Radeon Technologies Group (RTG) will bring unmatched focus and dedication to improving the PC experience for both content creators and consumers. Our Polaris architecture-based GPUs combine significant architectural enhancements and 14nm FinFET manufacturing technology to deliver up to 1.9x the performance-per-watt of our GPU offerings from only two years ago and are optimized for the new low-overhead APIs, 4K gaming, and AR/VR experiences.
At AMD, we collaborate with global OEMs, component manufacturers, distributors, resellers and leading software providers to ensure our customers achieve their objectives with AMD products and technology. We work with companies, collaborate with component manufacturers, OEMs and leading software development companies across the world and have a global network of AMD resellers ensuring the availability of our technology. We have a multi-year strategy that sharpens our focus on profitable growth by gaining profitable share across multiple markets.
India is very important to AMD -Â both as a consumer base for our products and as a centre for much of our R&D work. With the investments being made and the next generation products in the roadmap, AMD technologies are designed to be ideally suited for the increasing high-performance computer and visualization needs of a future defined by billions of connected devices."
