Accentium Web had completed the acquisition of SitaGita.com's parent company SitaGita Com Limited in April 2012. It also launched a completely revamped website with a new look for SitaGita.
Vivek Pahwa, Director, Accentium said - "There is a strong demand for women audience advertising inventory online in India and this is why we chose to acquire the site. The site currently gets 800,000 unique visitors per month and this will add to the overall user reach for Accentium. We also expect the pageviews of the site to triple post the launch of the new version. There are lots of media synergies with our other sites, Taaza.com, iShopper.com and StudyNation.com."
The revamped SitaGita.com has a lot more emphasis on high quality content relevant for its audience as well as greatly enhanced community features including a completely revamped forum, blogs and user profile section. The new SitaGita.com has social deeply integrated by design, not just as an additional feature.
