Acer committed to expanding the ecosystem of its partners

Sanjeev Mehtani 
Chief Sales Officer, Acer India

“At Acer, we support specific programmes centred around particular products, allowing our partners access to various financing options etc. We also put a lot of effort into getting to know our reseller partners, understanding their needs, and equipping them with the necessary information and resources.”

A powerful alliance can be effective. Partner programmes are crucial for any organization's expansion. Engaging with the best partners may improve the brand, expand revenue, and build a client base. A channel partner programme is essential to a brand's effective sales structure. As a result, the brand may better serve its customers by educating and supplying a partner channel that is concentrated on a certain market niche. At Acer, the past three years have been challenging for everyone, but even in those trying times, its partners have trusted and supported the brand.

The ideal channel partners can provide much needed footholds. Acer works with its reliable channel partners to benefit from its current customer base. Additionally, through this, Acer has gained important knowledge about audience personas, and marketing rules. In a nutshell, when entering new markets, channel partners can offer a fast cut to profitability. They increase total brand recognition among new audiences, hence helping indirect sales as well.

Acer’s goal for its partners is to help businesses capitalise on the new technological prospects. It gives its partners a better grasp of its developing potential in addition to regular product and technology training. As a company, Acer is committed to expanding the ecosystem of partners and fostering the ideal connections.

Acer had developed a cutting-edge Omni-Channel experience for its partners and customers during the pandemic to give them a seamless path to purchase and serve them smoothly across channels. The Omni channel experience is Acer's initial step toward a long-term Omni-channel strategy and is created to meet the needs of its Acer Exclusive retail partners in the present COVID-19 context. With the help of this programme, partners can offer the whole line of Acer goods to their clients while still earning profits and receiving the program's benefits. Customers have a large selection to pick from and the added security and assurance of purchasing from a physical store. It is one of several initiatives Acer has launched to help its partners and is a win-win situation.