Taiwan-based global memory solutions vendor, ADATA Technology has announced a slew of new products and new office to affirm its commitment to the India market. ADATA has inaugurated its own 3500 sq. ft. India head office in the suburbs of Mumbai at Goregaon.
The new memory products include the DashDrive Air AE800 and DashDrive Durable UD320 USB Flash drive.The bigger surprise came when Executive Vice President of ADATA, Shalley Chen announced the company’s plan to start ADATA Lighting business in India.
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"Since inception of ADATA Lighting we have grown year-on-year in some of the key geographies like Taiwan, China and Mexico. Our plan is to expand the lighting business in the regions where we are already present through our branches for our storage business. India plays a pivotal role in our expansion plan. LED lighting business is seeing a rapid growth in India due to awareness and we are confident that this is the right time to enter market and grow our business," said Chen.
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Richard Tan, Managing Director, ADATA Technology India said, “These products are significant new offerings in the area of mobile computing. The DashDrive Air AE800 triples up as a portable storage device, a wireless hot-spot, and a power bank for mobile executives. The company’s first (OTG) USB Flash drive brings the high transfer speed and capacity of USB storage to the most popular smart phones and tablets with USB OTG function.”
Initially, ADATA India will be looking at the commercial lighting segment that includes verticals like Offices, Retail, Hospitality and Medical as the industry drivers, and later will spread its wings in other segments as well.The DashDrive Air AE800 will be available at a MRP of Rs 13,199 across India through authorized channel partners.
